Ethical Is Successful Business In Martial Arts
Martial Arts businesses suffer from some of the worst marketing on this planet. All the ‘hype’, ‘management consultants’, ‘Leadership Programmes’, ‘upgrades’, door to door sales, mass leafleting and buzz words that have lost their meaning such as ‘self discipline’, ‘confidence’, ‘self defence’, the self made ‘Masters’, countless ‘World Champions’, clubs that throw every Martial Art into the hat with lists that they couldn’t possible supply has left potential and existing students sullied, confused and lost. Schools wanting to develop relationships with outside sports clubs have had their fingers burned by the expansionist, badly run and heavily marketed clubs. Under the … Continue reading Ethical Is Successful Business In Martial Arts
