Martial Art ‘Business’
You don’t have to be good at martial arts to make money from them. It all started with the Americans. They brought formatted marketing, franchising, revolving door recruitment, squeezing money out of newbies until they were bled dry and the ‘briefcase sensei’ to the U.K. in the 80’s. Those of us old enough remember, watched as junior instructors were encouraged to leave their Sensei and association and follow the American ‘yellow brick road’ of a purely commercial Dojo. When a new student joined, their black belt was put on the wall with the potential date of when they would achieve … Continue reading Martial Art ‘Business’
