The Art Of ‘Preframing’
Running a successful martial arts club. It’s important to understand the art of ‘preframing’ on all is levels. Recruiting lots of people with inaccurate adverts ‘because they work’ will give you high recruitment but also high attrition levels, by explaining exactly what you teach and what the outcomes are is important to filter your potential students and so you don’t have to waste both your time and theirs. More importantly it will reach the potential students you want who might be put off by your ‘catch all’ advertising. It seems that most club owners haven’t thought out exactly who and … Continue reading The Art Of ‘Preframing’
